A well-designed website can provide potential customers with information about your business, products, services, and past accomplishment, as well.
Online business is quite appealing as there’s a global audience to tap into. Do you know there are over four and a half billion internet users worldwide?
You’ll save both time and money by making a business website a crucial part of your business strategy.
Keen on kick-starting your venture? Read on to find out how to start a business website.
How to Start a Business Website
From offering a marketable skill or product to creating a website and advertising, these are the keys to starting a business website:
1. Create a business model
This should be number one on your list. Think about the products and services you want to offer.
What do people want? How can you meet their needs with the product? You might want to run a beauty store or sell a craft item.
Your target audience might be different based on the type of business you want to start.
2. Consider your target audience
Think about the age group and gender of the customers you’re targeting.
For example, if you’re selling beauty products for women, you might target your business towards women and teen girls.
Offering house cleaning service or lawn maintenance? your intended customer will likely be adults that own their own homes or property.
The model of your website and how you advertise will depend largely on your target customer.
Stick with a certain, niche audience when you’re first starting out. You can diversify once you’ve built a customer base.
Also, you’ll need to target your product and hours of service to your target customer.
For example, if your target audience works a 9-5 job, it’s advised you offer your service on weekends.
3. Build your website
You need not break the bank to create your website. You can decide to set it up yourself or hire a developer.
With the right coding knowledge and building process, you can build your own website. Research domain names and providers.
Ensure the domain you settle for is both catchy, simple, and related in some way to your business.
Also, you’ll need to choose a web host for your business website. We’ll recommend Bluehost.
Bluehost comes with a pre-install WordPress, free domain, free SSL, and a 60% discount on website hosting.
The provider offers lots of freebies that you can’t seem to resist. After buying your domain name, you can go on Fiverr.com to hire a freelancer to customize your new website according to your taste. On Fiverr, you can get a simple website completely built and customized as a little as $100.
4. Fill your site with optimized copy and images of your product or services
The main aim of your website is to draw customers to your business thus providing them with information about your products and services.
Make sure your copy is well written without unprofessional errors. Have your contact information visibly listed on your page.
Your products and services should be listed under a page tab called “Products and Services” on your website. Be sure price tags are listed as well.
For example, if you run a beauty store, you should have a main page with your beauty products, another section with descriptions of the services you provide and products with prices, and another section with your contact information and availability plan.
5. Ensure your website is accessible from mobile devices
It’s difficult to navigate regular website formats via phones and tablets. Most web hosting services enable you to view sites in mobile format.
While working on your web hosting template, select the tab or button which enables views in web format.
This feature doesn’t change your website content, instead, It makes links, images, and text easier to read and use on a mobile device.
It also makes your site user friendly for mobile devices.
6. Create a social media page for your business
These days, it’s unheard of for a business of any size – not to have any kind of social media presence.
Virtually everyone is on social media so there are many opportunities to get your business in front of potential customers on these platforms.
You don’t have to be on all social media platforms, find the one which works best for you and invest time into the ones which attract the most engagement (such as followers, likes, comments, shares, etc).
Try doing the following on your social media profiles:
- Run competitions or giveaways. This is a great way to get people to actively engage with your brand.
- Pay for ads. Businesses pay for adverts to appear in target customers’ feeds on platforms like Facebook, Twitter, and Instagram.
- Frequently share links to your website, products, and blog posts.
- Create a hashtag that depicts your brand or product, and ask followers to share it.
- Post regularly, ensuring your tone and any imagery you share are linked with your brand.
- Respond promptly to any queries or messages from potential customers.
- Implore customers to share reviews and ratings of your business or products on their profiles.
- Add links to your social media profiles on your website.
Do you want to run your online business on an advertising model? Share and advertise other companies’ products and services (having charged them, of course!) on your social media platforms.
In other words, you’ll be acting as an online influencer.
7. Attract traffic to your website
Besides ranking well on Google with excellent SEO practice and running engaging social media profiles, there are other ways to attract traffic to your online business.
Pay-per-click (PPC) marketing
A PPC campaign ensures a link to your website appears at the top of your search engine results page when a user searches for a specific keyword.
For each time a user clicks on your link, you’ll pay the search engine a fee.
One of the most popular PPC systems is Google Ads, via which businesses can appear as “Ad” links at the top of a Google results page.
Note: The more successfully targeted your campaign and useful your landing page is to users, the better results you’ll get.
Likewise, the less Google will charge you for each click.
This is the act of sending regular marketing emails (such as e-newsletters) to your customers and fans with the aim of keeping them engaged with your brand, informing them of news and special offers.
Collect email addresses for your send list by including a sign-up form on your website, and sharing it among your social media followers.
In an affiliate program, you recommend a product or service to your audience using unique links, and then get a referral commission for every time someone buys after clicking their link.
Now you know the steps you need to take to start your business website, it’s time to create yours.
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