Digital marketers are constantly under immense pressure from clients and top managers to deliver more on set goals and beat deadlines; this is a trend that isn’t going away anytime soon. Business owners want to see more metrics and tangible numbers that point towards improvement.
Digital marketers work hard but still fail to show metric proof of their effort, this is obviously due to a poor idea of what their data is saying – the effect of this is that a sizable number digital marketers find themselves in a quagmire when asked by clients and top managers to give an analysis of their data results.
There are a few digital marketing analytics tools that have been created to save the day for digital marketers who choose to employ them. However, before that, let’s delve into the world of digital marketing analytics and discover exactly what it is and what it means to a business.
What is Digital Marketing Analytics?
Talking about digital marketing analytics is often like addressing the elephant in the room – this is due to the fact that, analytics is surprisingly still an unpopular topic among digital marketers due to the rigorous work and technicality it entails.
Digital marketing analytics refers to the effort put into analyzing data so as to have a clear idea of KPIs (Key Performance Indicators) which help achieve worthwhile results. Simply put, digital marketing analytics basically has to do with monitoring and reviewing data on the performance of a business across online platforms.
5 Benefits of Digital Marketing Analytics
Although some digital marketers still ignore Analytics, it takes nothing away from the fact that it does give businesses an unfair advantage over competitors. Here are five massive importance of analytics in today’s digital marketing world.
Identification of KPIs
With analytics, it is quite easy to identify what’s working and what’s not. This usually goes a long way in helping businesses meet goals and deliverables. Without results gotten from analytics, identifying your KPIs and having good metrics would be really daunting and almost unachievable.
This is another great importance of analytics – managers can get a clearer picture of company data, this can help fix problems before they become a full-blown issues.
Create successful predictive models
Businesses will be overly successful if they can predict what the future holds for their brands and what product(s) will attract more customer demand in the nearest future. Using data obtained from digital analytics, this can be achieved. Predictive models that can show which changes will have a greater positive impact on sales can be successfully implemented.
We can’t ignore the fact that having forehand information about what works and what doesn’t will actually help your business save a lot of money that would have been wasted on developing products, services, and content that are far from customers demands and needs.
Having hands on data on what’s working and what’s not in your niche will give your business a slight edge over competitors who choose to ignore the power inherent in analytics.
Wondering what tools are the most effective for analytics? Here are 15 useful tools for easy digital marketing analytics:
This is perhaps the most popular and widely used analytics tool you around. Google Analytics is free to use by anyone who wants to gain insights on website traffic and marketing influence.
With Google Analytics, you can keep track of your conversions, traffic, and sales; it helps you measure your website engagement, and know what content is raking in the most sales – the tool helps you know what customers do when they visit your website, where they are coming from and what content is holding their attention.
An active Facebook page can help your business reach millions of people and gain more sales. Facebook advertising is a burgeoning aspect of digital marketing that cannot be overlooked anymore and top businesses are actively engaging in this to help generate traffic.
A great analytics tool that helps you track your Facebook engagement is Agorapulse. The system gives a detailed analytics of how your business is performing on Facebook, including page and timeline analysis. With this Facebook analytics tool, you can even compare your Facebook page performance with that of another page of similar size to yours. Facebook insight is also great for Facebook analytics – it is the basic analytics tool created by Facebook for this purpose.
To understand how successful your YouTube videos and YouTube channels are performing you need to tap into this great analytics tool – YouTube analytics. With this tool, you can discover who’s watching your videos, what people love watching and what sort of videos will make the most money for your business.
Twitter Analytics is a great tool for digital marketing – it is a tool that gives you an insight of how your tweets and campaigns are performing and how to channel your content to the right audience. Twitter analytics provides users with a top-level view of what’s really trending on twitter and how your business can benefit from it.
With Twitter analytics, you can see impression numbers and have an idea of how many times your tweet showed up in people’s feeds.
Instagram is now the number one photo sharing social media platform in the world – businesses are tapping into this viral platform to help meet new customers and of course, generate more sales and traffic.
Unlike Twitter (Twitter Analytics) and Facebook (Facebook insight) Instagram doesn’t have an analytics tool created by Instagram, however, tools such as SimplyMeasured (available for accounts that have up to 25,000 followers) and Union Metrics are both great Instagram analytics tools you should try.
Mixpanel is one widely used analytics platform – it works perfectly for both mobile and web functions. Mixpanel was created to help meet digital marketing needs with regards customer and user actions that convert into leads and sales.
Kissmetrics was created by digital marketing guru, Neil Patel. The system works by helping its users keep track of various segments of their website visitors to give businesses a hands-on idea of what visitors are doing when they visit their website. Kissmetrics helps businesses understand the number of visitors that are converting and what pages/products are attracting the highest traffic and sales.
To achieve business growth using digital marketing, it is paramount to understand user behavior and actions – this is exactly what this analytics platform offers. Amplitude is currently enjoying some good reviews online.
Appsee was built for mobile platforms – it is a unique and powerful analytics tool which was developed to help maximize the experience of the business owner – it helps collect the data from your website visitors which can be further worked on to improve sales and traffic.
Looking for an analytics tool that helps you identify your KPIs? Upsight was created specifically for that purpose. The system has a number of tools created basically to help digital marketers understand user behavior and create tailored content for maximum performance.
Webtrends is an analytics tool that was created to help business owners and digital marketers get a clear insight into customer behavior and how they respond to your brand. With an impressive dashboard and graphical user interface, a clear representation of big data is shown to the digital marketer.
With Apsalar, management of data and measurement of marketing campaigns is made a whole lot easier. The system also has a mobile app platform which makes it an easy to use analytics tool.
Spredfast is another powerful digital analytics tool that was created to give digital marketers and business owners a big helping hand. The system assists businesses in tracking and measuring their campaign’s effectiveness based on content output, how many people were reached and if they were engaged.
Compete is an analytics tool that gives you a data-driven idea of what your competitors are doing to attract and keep customers coming back to their website and drive traffic their way.
This is one impressive spying and analytics tool that shows you your competitors website and keywords stats– this can give you a competitive advantage if used wisely.
Bit.ly is a multi-purpose URL shortener that helps you share links, gives you insight on how your links are performing on the web and also shows the performance of your competitors.
Analytics usually gives businesses an unfair advantage over competitors, although, some online business owners still ignore the huge positives inherent therein due to the technicality, time and effort required to work with big data. This is the major reason why it’s best you let a well trained and experienced professional handle the job for you.